Roberto Cavalli created the Just Cavalli line in 2000, dedicating it to a new generation of free spirits. Starting with his eclectic, highly imaginative style, he devised a collection with a strong personality, focusing on the constant use of innovative materials and experimental graphics, the traditional “heritage” of the Cavalli fashion house.
The collection has always stood out as a think-tank that studies and refines tomorrow’s style today. It has become a global brand enriched through the ideation and creation of a range of Just Cavalli brand products, meeting the needs of a young international clientele. (http://us.marcolin.com/brand/just-cavalli/, n.d.)